A forum to discuss, contemplate, post, complain, laugh at and understand economics and the economy and its effect on people of my generation. You know what, I'm pretty much gonna start talking about everything, nobody is reading this anyway.

Wednesday, September 27, 2006

SEC Rule 10b-5 and Enron


SEC Rule 10b-5

Let me paint a picture for you. You are the CEO and CFO of a major Fortune 500 corporation. You know that one of the things that has made you a darling on wall street is perception. You know that you have had a tremendous amount of success due to the deregulation of parts of the electricity and gas markets and have invented a genius trading platform. You also know that due to market conditions and "behavioral finance" the public markets have become increasingly innefficient.
You know that your company actually may turn around and be successful, assuming that it is allowed to work off its losses slowly and over time. You need to restate earnings and unwind partnerships as profits from other businesses come in. You know you need a restructuring plan.

However, in order for you to succeed, your restructuring to succeed, and your company to turn around, you need to maintain a decent stock price since your special purpose entities are reliant on an elevated price. You can maybe hold off the investors in the special purpose entities while you kill expenditures on broadband and weather trading, power plants in India, and focus on your core energy trading platform, while reigning in the traders.

Do you go to your employee meeting and tell everyone that your company is in the toilet and they should dump their stock? No.

Do you sell your personal shares and positions in the company? No.

What happened at Enron at the time of the implosion was akin to a run on the bank. Anyone who doesn't see that is incorrectly assessing the situation. However, Skilling and other top brass, where the first in line at the bank. That is wrong. But pumping the company in a bad time, well, they had no choice. The only problem is not putting their money where their mouth was.

But Fastow's partnerships, and conflicts of interests, and all these things...he just postponed the crash with brilliant finance. If only they could turn the business around to be profitable, Enron would be an example of brilliant finance rather than an example of an sinking ship that Skilling got off of and then told everyone that the ship would right its course.

I'm not saying there was no wrongdoing here on the part of Skilling and Lay and many of the top brass, or that Fastow may have crossed some lines. However, the ridiculousness of the whole situation is that Enron is the poster child for 90s excess, comparatively speaking, the things Enron did, was doing, and failed because of was no different than other companies being lauded now.

This is typical of public opinion reacting to stock market losses and look for someone else but themselves to blame. My favorite is when they interview some pipeline operator who said he had a million dollars worth of Enron stock that imploded. A million dollar portfolio? All in Enron? Well he wasn't complaining when his portfolio got to a million and his friends at Dynegy or General Motors where telling him to diversify...

Cisco Systems has a policy of writing off router inventory from a quarter or two ago as obsolete, then storing that inventory in a separate location at a value of $0.00, when someone comes along and buys an old router from them, oh I dunno, a quarter or two later in the year, THEY BOOK THE ENTIRE SALE AS PROFIT!! But that's not fraud....Enron, those bastards were taking the pensions of little old ladies, clubbing baby seals, and beating up hungry orphans.... give me a break...

It's like my brilliant finance professor said when this thing first went down...in a good market its called financial engineering in a bad market its called fraud.

1 comment:

MWR said...

You haven't really addressed 10b-5 in this entry. All I would say to your main thrust is that there are terms for a business whose managers keep the true state of the business a secret, hoping to "turn things around" while paying the bills with new money from investors. The two most common such terms begin with "P" and end with "Scheme."

10b-5 provides in part that "It shall be unlawful for any person, directly or indirectly, by the use of any means or instrumentality of interstate commerce, or of the mails or of any facility of any national securities exchange . . . To make any untrue statement of a material fact or to omit to state a material fact necessary in order to make the statements made, in the light of the circumstances under which they were made, not misleading. . . . in connection with the purchase or sale of any security."

You write about how Enron's managers needed to maintain "a decent stock price." They did this by making incomplete and misleading disclosures to investors, in their SEC filings and elsewhere. They did so during "road shows" in connection with the sale of securities. Notice that under 10b-5 they did not have to be the ones doing the selling.

It is simply irrelevant whether Enron's Star Wars vehicles complied with GAAP or not (GAAP is not a law, of course), and it is also irrelevant whether Enron's securities filings complied with all the formal requirements of the applicable SEC forms. The standard 10b-5 imposes is, in effect, a final question on behalf of investors and prospective investors: "Is there anything else we should know before making an investment decision?"

And in ENRON's case, as everyone now knows, the answer to that was "Oh, my, yes!" Among other things:

- "[We] know [we] need a restructuring plan" (quoting you)

- the existence and true purpose of the special-purpose entities;

- the fact that the whole house of cards depended on maintaining a high stock price (this should have been "Risk Factor" number one in Enron's prospectuses, not the critical omission on which the whole enterprise depended)

- Fastow's conflicts of interest

- various sham transactions such as the "Nigerian Barge" transaction with Merrill Lynch

You write "But pumping the company in a bad time, well, they had no choice." This is essentially saying that they had no choice but to commit securities fraud. Not having a good alternative is not the same as having no choice.

You cite a curious revenue-recognition policy of CISCO. The only reason you know about that policy is because, presumably, CISCO is properly disclosing it in public filings and other communications. Armed with CISCO's adequate disclosure, market participants will make their determinations about the policy, and market forces will adjust CISCO's stock price accordingly. If the market thinks the policy is suspect, the current stock price reflects that. Enron-- through its failure to disclose material facts and its affirmative false disclosures--deprived the market of any ability to properly evaluate Enron's stock. As a result, the stock stayed high when it should have been low.

And you are insisting that there was no fraud???

I should note that there is a very low bar for proving securities fraud under 10b-5 compared to that for common-law fraud. Many of the common-law elements, such as "scienter" (guilty knowledge) are not required at all. Rule 10b-5 is short and sweet and broad and there is simply no way that Enron and its managers did not violate it on countless occasions.

I very much doubt you can find a securities lawyer who would disagree that Enron and its managers committed massive and sustained securities fraud.